Sustainable marketing
Marketing blog for B2B and B2C
About me
Hello, my name is Polina Marishicheva (Jennane). With a solid background in corporate branding, digital marketing, and marketing strategy, I help organizations strengthen their market positioning, enhance reputation, and connect meaningfully with their audiences at a global scale. My current professional interests are focused on AI in marketing and sustainability in business, integrating innovative and future-proof strategies into marketing initiatives.
recent posts
- Responsible AI in Marketing & Communication
- Guide to the top sustainability frameworks and standards
- World Economy Forum 2026: what you need to know about sustainability in 2026
- CSRD Explained: who must report, when, and what it includes
- Comment intégrer l’IA dans votre routine marketing quotidienne ?
