Sustainable marketing

Marketing blog for B2B and B2C

About me

Hello, my name is Polina Marishicheva (Jennane). With a solid background in corporate branding, digital marketing, and marketing strategy, I help organizations strengthen their market positioning, enhance reputation, and connect meaningfully with their audiences at a global scale. My current professional interests are focused on AI in marketing and sustainability in business, integrating innovative and future-proof strategies into marketing initiatives.

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Category: marketing

  • Responsible AI in Marketing & Communication

    Responsible AI in Marketing & Communication

    Artificial intelligence is reshaping how we plan, promote and run marketing strategy.

  • How to integrate AI into your marketing day-to-day routine?

    How to integrate AI into your marketing day-to-day routine?

    In 2026, there is a real boom of AI-enhanced tools, platforms, and offers. From GenAI platforms (ChatGPT, Perplexity, Mistral, etc.) to AI services added directly into core products like Agentforce by Salesforce, Canva, Adobe, Google Ads — I am not sure there is any product not offering AI at this stage. Continue reading to learn…

  • GEO — everything you want to know about it in 2026

    GEO — everything you want to know about it in 2026

    Many things surrounding AI are exaggerated, but one trend is definitely here: more and more people are looking for answers in genAI platforms like ChatGPT, Perplexity, Mistral AI, and others. What does this mean for businesses? Well, now, in addition to already classic channels like search engines, Google Ads, and social media ads, there is…

  • From the Meta Marketing Summit 2025: what to retain for 2026

    From the Meta Marketing Summit 2025: what to retain for 2026

    The Meta Marketing Summit Online 2025 turned out to be a particularly insightful event — and not only for professionals actively running ads on Facebook or Instagram. Why should marketers beyond the Meta ecosystem pay attention?Because Meta is often a pioneer, and what it deploys today is very likely to shape how other social media…