The sustainability landscape can feel overwhelming. Different regulations, reporting standards, voluntary initiatives, and global principles often overlap — but each serves a distinct purpose.
Sustainable marketing
Marketing blog for B2B and B2C
About me
Hello, my name is Polina Marishicheva (Jennane). With a solid background in corporate branding, digital marketing, and marketing strategy, I help organizations strengthen their market positioning, enhance reputation, and connect meaningfully with their audiences at a global scale. My current professional interests are focused on AI in marketing and sustainability in business, integrating innovative and future-proof strategies into marketing initiatives.
recent posts
- Guide to the top sustainability frameworks and standards
- World Economy Forum 2026: what you need to know about sustainability in 2026
- CSRD Explained: who must report, when, and what it includes
- How to integrate AI into your marketing day-to-day routine?
- Sustainability — where to start: a guide for mid-cap and small-cap companies
about
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The World Economic Forum 2026 was awaited with anxiety: a new global order in the
making, escalating geopolitical conflicts, strong opinions, and bold — often polarising —
statements. Against a backdrop of economic uncertainty, technological disruption, and
mounting social pressure, sustainability has moved from a long-term ambition to an
immediate stress test for governments, businesses, and societies alike.
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Let’s take a closer look at the sustainability trends shaping 2026 and the years ahead
— the challenges, the urgent problems, and the ideas that can help solve them. -
CSRD represents a shift from narrative ESG reporting to structured, audited and decision-grade sustainability data. Companies that prepare early — by strengthening governance, data systems and materiality processes — will be best positioned to meet regulatory expectations and investor scrutiny.
Source: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32022L2464
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In 2026, there is a real boom of AI-enhanced tools, platforms, and offers. From GenAI platforms (ChatGPT, Perplexity, Mistral, etc.) to AI services added directly into core products like Agentforce by Salesforce, Canva, Adobe, Google Ads — I am not sure there is any product not offering AI at this stage. Continue reading to learn how to integrate AI into your marketing routine.
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When we talk about sustainability, many people have the wrong impression that it is something only large-cap companies need to focus on, as they create the biggest impact. While it is true that large enterprises generally have more resources to dedicate to the sustainable transition and face stronger stakeholder pressure, mid-cap and small-cap companies can — and should — also consider integrating sustainability into their operations and management decisions. Continue reading this sustainability guide for mid-cap and small-cap companies.
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