Category: sustainability
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Artificial intelligence is reshaping how we plan, promote and run marketing strategy.
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The World Economic Forum 2026 was awaited with anxiety: a new global order in themaking, escalating geopolitical conflicts, strong opinions, and bold — often polarising —statements. Against a backdrop of economic uncertainty, technological disruption, andmounting social pressure, sustainability has moved from a long-term ambition to animmediate stress test for governments, businesses, and societies alike. Let’s…
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CSRD represents a shift from narrative ESG reporting to structured, audited and decision-grade sustainability data. Companies that prepare early — by strengthening governance, data systems and materiality processes — will be best positioned to meet regulatory expectations and investor scrutiny. Source: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32022L2464
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When we talk about sustainability, many people have the wrong impression that it is something only large-cap companies need to focus on, as they create the biggest impact. While it is true that large enterprises generally have more resources to dedicate to the sustainable transition and face stronger stakeholder pressure, mid-cap and small-cap companies can…