Sustainable marketing

Marketing blog for B2B and B2C

About me

Hello, my name is Polina Marishicheva (Jennane). With a solid background in corporate branding, digital marketing, and marketing strategy, I help organizations strengthen their market positioning, enhance reputation, and connect meaningfully with their audiences at a global scale. My current professional interests are focused on AI in marketing and sustainability in business, integrating innovative and future-proof strategies into marketing initiatives.

Guide to the top sustainability frameworks and standards

The sustainability landscape can feel overwhelming. Different regulations, reporting standards, voluntary initiatives, and global principles often overlap — but each serves a distinct purpose.

This guide breaks down the most important sustainability frameworks into four categories:

  • EU-focused regulations
  • Global initiatives
  • Financial & investment frameworks
  • Environmental & social frameworks

Let’s explore what you need to know.

Guide to top sustainability frameworks and standards

EU-Focused Frameworks

Europe is leading the way in mandatory sustainability regulation. These frameworks directly affect companies operating in or connected to the EU.

1. Sustainable Finance Disclosure Regulation (SFDR)

🔗 https://finance.ec.europa.eu/sustainable-finance/sustainable-finance-disclosure-regulation-en

The SFDR requires financial market participants and advisors to disclose how they integrate sustainability risks and consider adverse sustainability impacts in their decision-making processes.


2. EU Taxonomy for Sustainable Activities

🔗 https://finance.ec.europa.eu/sustainable-finance/tools-and-standards/eu-taxonomy-sustainable-activities_en

A classification system defining which economic activities can be considered environmentally sustainable.


3. Corporate Sustainability Reporting Directive (CSRD)

🔗 https://commission.europa.eu/business-economy-eu/company-reporting-and-audit/company-reporting/corporate-sustainability-reporting-directive_en

The CSRD expands sustainability reporting requirements for EU companies.

Read more in the blog about this


Global Frameworks

International frameworks and voluntary initiatives used worldwide.

4. UN Global Compact

🔗 https://unglobalcompact.org

Supports businesses in aligning with Ten Principles on human rights, labor, environment, and anti-corruption.


5. Task Force on Climate-related Financial Disclosures (TCFD)

🔗 https://www.fsb-tcfd.org

Provides recommendations for climate-related financial risk reporting.


6. Carbon Disclosure Project (CDP)

🔗 https://www.cdp.net

Runs global environmental disclosure systems for companies, cities, and governments.


7. Science Based Targets initiative (SBTi)

🔗 https://sciencebasedtargets.org

Enables companies to set science-aligned emissions reduction targets.


Financial & Investment Standards

Frameworks that guide investors in integrating ESG into capital allocation.

8. Principles for Responsible Investment (PRI)

🔗 https://www.unpri.org

International network of investors incorporating ESG into investment decisions.


9. Organisation for Economic Co-operation and Development (OECD)

🔗 https://www.oecd.org

Provides guidelines on responsible business conduct, sustainable finance, and development.


10. Global Reporting Initiative (GRI)

🔗 https://www.globalreporting.org

Globally recognized sustainability reporting standards covering economic, environmental, and social topics.


Environmental & Social Standards

Frameworks focused on impact, accountability, and human rights.

11. Sustainable Accounting Standards Board (SASB)

🔗 https://www.sasb.org

Industry-specific standards for financially material sustainability disclosures.


12. UN Sustainable Development Goals (SDGs)

🔗 https://sdgs.un.org/goals

17 global goals for a more sustainable and equitable future.


13. International Labour Organization (ILO) — Declaration on Fundamental Principles and Rights at Work

🔗 https://www.ilo.org/declaration

Defines core labor rights such as freedom of association and the elimination of forced labor.


How to Navigate the Landscape

With so many frameworks available, the key is not to adopt everything at once.

Ask:

  • What regulations apply to us?
  • Who are our stakeholders?
  • What risks are financially material?
  • Where do we operate globally?

Many leading organizations use a mix of frameworks:

  • Regulatory compliance (e.g., CSRD, Taxonomy)
  • Reporting standards (e.g., GRI, SASB)
  • Climate alignment (e.g., TCFD, SBTi)
  • Voluntary commitments (e.g., UN Global Compact, PRI)

The future of sustainability reporting is moving toward harmonization, but strategic selection is still critical.


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